Dodge Doubling Hellcat Output And Setting Allocation Limits For Dealerships

Having so much demand is always a good thing (most of the time.)

Fiat Chrysler is very happy about how well the Dodge Charger and Challenger Hellcat are selling. According to Dodge in an official press release they dropped earlier last night ( July 27, 2015) they will be doubling production numbers of both Hellcat models as well as changing how they allocate Hellcats to dealers. In addition, it looks like Dodge will be cancelling all 2015 Dodge Charger and Challenger Hellcat orders and replacing them with 2016 Dodge Charger and Challenger Hellcats at a discounted price (equal to what they would have already paid for.)

A supply problem can be a challenge for a company that didn’t anticipate such a strong demand. It was such a problem that earlier in the year, many dealerships were selling Hellcats that weren’t scheduled to be made and these Dodge franchises were accepting payments for a car that the owner would have to wait months or even close to a year to get. Most of the time car companies turn a blind eye to this sort of practice, but it’s grown to be a problem for Dodge and it’s customers. You can’t sell a promise that can’t be fulfilled. Therefore, Dodge will allocate Hellcats based on how many a dealership has sold and how quickly they’re selling them. Based off these updated statistics, dealerships can only order as much as Dodge allocates to them therefore eliminating supply problems.

"“We could not have asked for a more enthusiastic response to the Charger and Challenger SRT Hellcats – it was absolutely unprecedented, but then again, these 707-horsepower muscle cars are unprecedented,” said Tim Kuniskis, President and CEO, Dodge and SRT brands, FCA US. “To meet this demand, we are more than doubling our SRT Hellcat production for 2016 and simplifying the process to make it easier for our enthusiasts to get their hands on the hottest muscle cars in history.  In addition, customers with verified sold orders that weren’t built in the 2015 model year will receive special discounted pricing if they re-order in 2016.”"

For the 2016 model year, it looks like Dodge will be throwing standard premium leather seating in all Hellcats as well as an upgraded Uconnect system with navigation and HD radio with 5 years of SiriusXM Travel Link and SiriusXM Traffic. So it looks like those who wanted ordered a 2015 will be getting more than they paid for, which is always a nice gesture. Engine power unfortunately will remain the same.