Rag and Bone? More like Piss and Moan.
If there ever is any event in the course of human history to bring import fans and muscle car fans together, it when priceless classics are destroyed at the expense of advertising dollars. In fashion’s latest attempt to be edgy and cool, NY Based clothing company Rag & Bone dropped a video earlier yesterday (July 29, 2015) showcasing a 1979 Porsche 911 SC being crushed by a concrete barrier as a waif model slowly walks away. Normally, the larger male population couldn’t care less about what’s happening in fashion, but just like Princess Leia felt a cold shudder when her home planet was destroyed, millions of gearheads alike all cried out in one voice at this travesty of advertising gone wrong. Watch the video below at your own peril.
It’s strangely ironic how they specifically chose a 1979 model Porsche 911 to crush. If anyone knows the story of this car’s lineage (or happens to hop on Wikipedia) the 1979 Porsche 911 was close to being axed altogether in favor of the Porsche 928. However, thanks to people continually buying the Porsche 911, they decided to keep updating and producing them, much to the delight of enthusiasts. Peter Schutz, the Porsche CEO at the time actually described the event quite poignantly which is forever immortalized in the annals of internet lore.
"The decision to keep the 911 in the product line occurred one afternoon in the office of Dr. Helmuth Bott de:Helmuth Bott, the Porsche operating board member responsible for all engineering and development. I noticed a chart on the wall of Professor Bott’s office. It depicted the ongoing development schedules for the three primary Porsche product lines: 944, 928 and 911. Two of them stretched far into the future, but the 911 program stopped at the end of 1981. I remember rising from my chair, walking over to the chart, taking a black marker pen, and extending the 911 program bar clean off the chart. I am sure I heard a silent cheer from Professor Bott, and I knew I had done the right thing. The Porsche 911, the company icon, had been saved, and I believe the company was saved with it."
Meanwhile in another dimension, ad campaign directors are carrying on with the original plan of wiping them out (see video above.) The director of the entire advertising campaign, Peter Miles, strikes us as a smart individual with the chops to get things done. His awards speak for themselves. We’re curious to how the greater fashion community and Rag & Bone will react. Art of Gears will keep you posted.