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Lamborghini Opens Its Biggest Showroom In The World In Dubai

By Sanjoy Alexander

A Lamborghini Centenario automobile, produced by Automobili Lamborghini SpA, a luxury unit of Volkswagen AG (VW), sits on display on the second day of the 86th Geneva International Motor Show in Geneva, Switzerland on Wednesday, March 2, 2016. The show opens to the public on March 3, and will showcase the latest models from the world's top automakers. Photographer: Jason Alden/Bloomberg via Getty Images
A Lamborghini Centenario automobile, produced by Automobili Lamborghini SpA, a luxury unit of Volkswagen AG (VW), sits on display on the second day of the 86th Geneva International Motor Show in Geneva, Switzerland on Wednesday, March 2, 2016. The show opens to the public on March 3, and will showcase the latest models from the world's top automakers. Photographer: Jason Alden/Bloomberg via Getty Images /
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Our original plan was to reveal the location later. But then we realized that it’ll be futile. Dubai will obviously be the first name to pop up when it comes to answering the question on where Lamborghini decided to put up their biggest showroom in the world.

Bentley has their biggest showroom in the world in Dubai, UAE. It wasn’t Monaco or Monte Carlo that they picked to when they went about with their own “Go Big or Go Home” take of buildings car showrooms. It had to be in Dubai. The flashiest, glitziest and biggest dealer outlet had to be in Dubai. Now Lamborghini too has joined the same bandwagon. The Italian exotic carmaker has opened their largest showroom on the planet in the most-happening city in the Middle East.

Located at exit 41 on Sheikh Zayed Road (a.k.a the E11), Lamborghini’s new outlet in the UAE is spread over 20,000 square feet of floor space, distributed over three floors. That’s a lot of space for a carmaker which sells basically two models of cars.

Well, we aren’t being mean here. But everything that Lamborghini makes these days is a variant or a limited edition version of the Huracan and the Aventador. On second thought, we are correcting ourselves here, because even that’s a lot of cars to choose from with six different Huracans, six different Aventadors and three one-offs which include the hyper-rare Veneno.

Is the third floor being added to the plan to accommodate the upcoming Lamborghini Urus hyper-luxury SUV? Perhaps it is, as the Middle East is going to be a huge market for the SUV which will come bearing the raging bull badge.

A Lamborghini Centenario automobile, produced by Automobili Lamborghini SpA, a luxury unit of Volkswagen AG (VW), sits on display on the second day of the 86th Geneva International Motor Show in Geneva, Switzerland on Wednesday, March 2, 2016. The show opens to the public on March 3, and will showcase the latest models from the world’s top automakers. Photographer: Jason Alden/Bloomberg via Getty Images
A Lamborghini Centenario automobile, produced by Automobili Lamborghini SpA, a luxury unit of Volkswagen AG (VW), sits on display on the second day of the 86th Geneva International Motor Show in Geneva, Switzerland on Wednesday, March 2, 2016. The show opens to the public on March 3, and will showcase the latest models from the world’s top automakers. Photographer: Jason Alden/Bloomberg via Getty Images /

Lamborghini Urus SUV which is touted to become a major-seller in the Middle East could be one of the reasons for the super-sized showroom in Dubai.

The United Arab Emirates is home to more supercars and hypercars than many of the big and expensive cities in the world. The sheikhs and oil barons have plenty of money to shell out on things which the rest of the world can only dream of. Exotic cars are just one of the many desirable objects that they tend to splurge on.

Next: Lamborghini Huracan Polizia Deployed!

No wonder, all major luxury and high-performance carmakers put up the most extravagant showrooms that they possibly can to make Dubai’s millionaires part with their cash.

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