Honda Civic Type-R Gets Its First Promo Video

Courtesy: Honda Media Newsroom
Courtesy: Honda Media Newsroom /

North America is finally getting the Honda Civic Type-R and the manufacturer has released a CGI-heavy ad called “Racing at Heart” featuring the hot hatch.

We aren’t fans of car promotional clips which are heavy on computer-generated imagery. Call us old-school, but a well-conceived, well-shot and well-executed commercial with some cool practical effects always wins over us. We’ll kind of make an excuse for the first ad for the 2017 Honda Civic Type-R though.

Named “Racing at Heart”, the new ad features the Honda Ridgeline pickup, the Honda Civic Si hatchback and the Honda Civic Type-R hot hatch. The promotional video builds on the theme of the manufacturer transferring the racing prowess of its motorsports cars to their road-going models.

The ad clip starts off with the Ridgeline Baja truck tackling its home turf before it morphs into the Honda Civic Global Rallycross machine tearing up the rally circuit and then to the all-new Honda Indy racer thundering down the track. The IndyCar drives off into the streets and slams to a halt, while transforming into the 2017 Honda Civic Type-R. The hot hatch sets off again and the ad concludes with the Type-R giving the standard-issue studio pose with the production models of the Ridgeline and the Honda Civic Si flanking it.

Courtesy: Honda Media Newsroom /

Given the scale and nature of the idea that they had to project, CGI may have been the easier and more effective option to make this promo. Still, we love practical effects, Honda.

In more Honda Civic news, the manufacturer has already launched the Civic Si with a price tag of $24,100. Though it isn’t in the same league as the Type-R in terms of sheer brutality, it can post some impressive numbers for a car of its class.

Next: Honda Civic Type-R: 5 Awesome Stuff About It

The official fuel economy figures of the Type-R are also out, thanks to EPA’s site. EPA-estimated numbers of 22 mpg city, 28 mpg highway, and a combined rating of 25 mpg do look good on a hot hatch which has the record of being the fastest FWD around the Nürburgring. Now all that’s left to announce is how much the whole deal is going to cost us.