Ferrari Employees Are Not Allowed To Buy Ferrari Cars
While most carmakers prefer to have their employees own and drive the cars which bear the employer’s logo, Ferrari doesn’t allow it.
Just because you have an oil field or a global business empire or a happening career in the entertainment industry, you aren’t entitled to buy a Ferrari. And the Italian carmaker has got someone whose responsibilities include saying “No” to such parties who are interested in owning a Ferrari.
His name is Enrico Galliera, the company’s chief marketing and commercial officer. Speaking to Drive, the “No Man” let out a piece of information which is intriguing. Apparently, Ferrari employees are not allowed to buy the cars built by the renowned Italian carmaker. The rule is a strict one and the only parties exempted from this policy are the Formula 1 drivers.
The report on Drive quotes Galliera as saying,
"The philosophy is that with such limited production and clients waiting so long to get their car, it’s not nice if the car is delivered to employees. It is clients first."
Admirable and it also makes a lot of sense. However, it’s also worth noting that the rule may be bent for a couple of senior management members like the CEO of Ferrari.
Ferrari has strategies in place to ensure that there will always be a huge demand for its limited edition models, regardless of the astronomical prices.
The report also sheds some light on Ferrari’s approach in dealing with customers who show up with heaps of money “to get their Ferrari”. A recent example is David Lee who was denied the Ferrari LaFerrari Aperta, despite him being the owner of $50 million car collection which includes a lot of cars bearing the Prancing Horse logo. However, the carmaker didn’t quite like the manner in which Lee was flaunting his cars all over social media and hence he was given the answer which Galliera is known for – “No”.
This is what Galliera has to say on “customer enquiries” of that kind.
"At the very beginning you receive applications from people who do not deserve, they simply have the money. ‘I am the king of something, so I deserve the car’. I say, ‘Yes, but you are not a Ferrari client’."
Right now, Ferrari has its presence in a lot more markets than it had probably a decade ago. And as the number of people who can afford a million-dollar limited edition supercar has risen, it’s up to executives like Enrico Galliera to draft plans which will keep the brand’s image and exclusivity intact.
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The best evidence to substantiate that is the “all-yes” response that the company received from 200 clients it selected as deserving candidates for the Ferrari LaFerrari Aperta. All that those customers got to see was a key and not the actual car, before taking the decision to shell out €1.2 million plus taxes on the open-top supercar.
Source: Drive