Porsche has once again been crowned the most appealing brand for customers in the US by J.D. Power. That’s 13th time in a row for the German carmaker.
Porsche makes fabulous sports cars, supercars and SUVs and continue to stay popular, relevant and competitive even after having dozens of rivals to fight around with. It has received one more feather on its cap, as the J.D. Power Survey done recently found the brand taking the top spot in the category of 2017 APEAL Brand Index Ranking. (APEAL expands to Automotive Performance, Execution and Layout.)
Porsche edged out Hyundai’s Genesis luxury brand to take the throne. Hyundai’s achievement in particular, deserves a special mention here as it’s relatively new and yet managed to secure a mighty-impressive second spot on the APEAL chart.
The remaining slots of top 10 list were taken up by BMW, Audi, Mercedes-Benz, Lincoln, Cadillac, Lexus, Jaguar, Mini and Land Rover. Jaguar and Mini had the same ratings, thereby making room for Land Rover to join the top scorers in the club.
Stuttgart’s boffins also won in the categories of Midsize Premium Sporty Car, Compact Premium SUV and Midsize Premium SUV with the Porsche 911, Porsche Macan and the Porsche Cayenne taking home the trophies.
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If Porsche came first, there’s obviously the question of which unfortunate carmaker came last. It’s Mitsubishi, by the way.
The J.D. Power Survey is conducted by collecting feedback from more than 70,000 new car owners and lessees, with 243 models from 33 carmakers being subjected to reviews across 10 different categories.
Only 2017 models were considered and the survey was taken after 100 days of ownership. 77 different attributes are measured to create the raw data required to rank the cars and carmakers.
While J.D. Power ratings can’t be held as the supreme authority in terms of ranking cars and carmakers, their reports are made based on surveys taken across vast pools of real customers. So, those numbers and ranks do hold a lot of value and relevance.
Source: J.D. Power