Lexus And Marvel Team Up For The Black Panther Movie

Courtesy: Lexus USA Newsroom
Courtesy: Lexus USA Newsroom /

Marvel’s Black Panther will probably become the franchise’s next big solo superhero property. And we have a 2018 Lexus LC 500 chase to catch in it.

We had covered the videos and pics which were being uploaded to social media, when the cast and crew of Marvel’s Black Panther movie were filming in Busan, South Korea. What caught our interest was the sight of the car on which the titular MCU superhero was seen crouched upon in what could be a high-speed chase scene. It was a 2018 Lexus LC 500.

While Lexus hadn’t started its promo work on the movie tie-in marketing then, it has gradually opened the account now. The Lexus USA Newsroom now has an update on the brand’s association with the Black Panther movie. The press release states the collaboration between the first-ever 2018 Lexus LC and the Black Panther character. Brian Bolain, General Manager, Lexus Marketing said,

"Marvel continuously captures audiences through charismatic characters and inspiring stories — the ideal fit for Lexus’ mission to craft amazing, engaging experiences. And the LC’s aggressive styling, high performance and agile handling are a perfect fit for the Black Panther’s quick, cat-like reflexes and superhuman feats. We’re excited to see the duo in action."

Lexus LC 500 Marvel's Black Panther
Courtesy: Lexus USA Newsroom /

Marvel Custom Solutions have created an original graphic novel as well as part of the campaign, featuring the Lexus LC 500 with a Wakandan spin, helping out T’Challa (Black Panther) to defeat the baddie. Lexus was also actively involved in this year’s San Diego Comic-Con where the Black Panther promotions were in full swing.

The Lexus LC 500 will be making a cameo appearance in the Black Panther movie. It isn’t a full-fledged role like that of the Audi R8 alongside Iron Man.

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The character of Black Panther had made its onscreen debut in Captain America: Civil War and was noted as one of the best aspects of the blockbuster. The solo movie which is set to release on February 16, 2018 will focus on T’Challa who returns to his isolated, yet technologically advanced kingdom of Wakanda to take his new role as King. The trailer, character images and production design are out on the web already and have received universal acclaim so far for remarkably capturing the idea of Wakanda as in the comic books.

The casting and the talent involved in creating the cinematic adaptation of the Marvel character is being applauded too. Directed by Ryan Coogler and starring a fabulous bunch of actors like Chadwick Boseman, Michael B. Jordan, Lupita Nyong’o, Forest Whitaker, Angela Bassett, Danai Gurira, Sterling K. Brown, Martin Freeman, Daniel Kaluuya and Andy Serkis, the superhero flick boasts of some of the finest actors in the business.

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As for the car, the 2018 Lexus LC 500 comes in a 5.0-liter 471 hp V8 version and also in a new hybrid variant that packs a V6 with 354 hp of power. Prices start at $92,000.

Source: Lexus USA Newsroom