JLR is growing at an exponential pace and a new luxury car model line called Road Rover is the next big thing to come from them.
Jaguar and Land Rover joining forces and having them work together has so far earned us great rewards like the Jaguar SUV/crossover lineup. But now it’s time for a new range to come out of the lab. Titled Road Rover, after one of the experimental vehicles that Land Rover built in the past, the new lineup will comprise of luxury sedans which have off-roading capabilities.
An Autocar report sheds more details on the topic. With SUVs like the Bentley Bentayga and the Jaguar F-Pace proving that the market for vehicles which merge the qualities of the sedan with those of an SUV is lucrative one, Jaguar Land Rover is trying to pull off the reverse form of that equation. And if they manage to make and market it well, the Road Rover range will go on to become another cash cow for JLR.
The first Road Rover model will be developed alongside the next-generation Jaguar XJ. So gear up for an all-electric car with an all-wheel drive system to tackle the rough terrain once the luxury sedan heads into the wilderness.
Road Rover will be highly critical in deciding the success of JLR’s 2020 electrification plans.
More from Commentary
- German Alternatives: BMW 440i vs Kia Stinger GT
- The 3 best affordable Electric Vehicles right now
- From Toyota Hilux to Top Gear
- Opinion: Subaru sold out dropping manual Impreza
- Ford’s New Charging Cable May Convert EV Skeptics
We are talking of an S-Class competitor with all-terrain capability, on-road dynamics of a sedan, luxury features which is on par and if not above those offered by Audi and even Porsche – all of that coming at a £90,000 price tag.
Design direction will not be an all-new one as JLR would probably try to take the Range Rover Velar as an inspiration and start penning lines with that luxury SUV as reference.
Hopefully, the end result will not look like a lazy effort with the front end borrowed from the Range Rover stable. Some of the fan renderings of that kind aren’t that great to look at, to be very honest.
With markets like US and China in mind, where zero emission vehicles and electric cars will be the norm in the future, the Road Rover lineup will be one of Jaguar Land Rover’s critical nodes in its 2020 electrification plans.