Volvo has been killing it lately with its recent product launches. The new XC40 is doing very well. There is a new V60 on the way that, I think, is one of the best midlife crisis cars there can be.
But now, the company is holding out on making any new models until at least 2020. Lex Kerssemakers, Volvo North America CEO and President, says the company will be focusing on electrifying every vehicle in its current lineup. This comes to us from an article here, however, no sourcing is cited.
I can’t help but feel at least a little dismayed that it will be a couple years until we see a new model from Volvo. I believe they have had the most exciting couple years, starting with the all new XC90 for the 2015 model year. To the new Polestar 1 which will be hitting the roads soon. Volvo has ticked all the right boxes with their design language and build execution.
There is still one more “new” car coming from Volvo, however, it is the S60, which is just the sedan version of the V60 Wagon.
This news from Volvo highlights the current automotive environment.
I have not been writing for very long, since February of this year. It seems like the majority of the news I have covered is somehow related to the electrification of model lineups. Just a couple days ago, I posted about Bentley electrifying it’s model lineup, or at least have hybrids available. On the Volvo front of things, I made an argument that the new V60 Wagon is one of the best midlife crisis cars out there.
This leads me to wonder if we are seeing a shift in both automakers strategy and consumer’s opinion on electric vehicles.
My opinion on hybrid and electric vehicles has changed greatly since I have started writing. At first, I had a fairly closed minded view of things. I will never not like a great gasoline powered engine, but I have come to find I am much more open to the possibility of getting a hybrid vehicle.
I think the public is also coming around to the technology. Tesla has been doing quite well despite production setbacks, and automakers have been making announcements similar to this Volvo announcement. This leads me to believe the automakers have done their research and are starting to see the time is right for electric vehicles to make their mass debut. This makes for an exciting time to be an automotive enthusiast.