Jaguar Land Rover: A new concept for safety and entertainment in 3D displays

Jaguar Land Rover (JLR) has announced they are joining forces with some of America’s smartest crop to design the first-ever pop-up 3D display for safety and entertainment reasons.

The British have been busy in their two-year scheme. The Jaguar Land Rover group is in search of many ways to get out of the ditch they’re in. The quest is to maintain a steady financial flow for the near and far future.

This prospect of JLR is to bring out a whole new range of their golden boys. It is said there are to be as many as three new model lines coming. The new Defender Family, the luxury Jaguar J-Pace SUV, and the Range Rover crossover.

"Three entirely new model lines – the new Defender family, the luxury Jaguar J-Pace SUV and a new Range Rover crossover – JLR engineers are replacing the XJ with an electric super-saloon next year and creating a new version of the evergreen Range Rover by 2022.All of these new models will be built on JLR’s brand-new ‘flex’ MLA architecture, which offers mild – and plug-in hybrid drivetrains as well as a pure-electric option. (via: AUTOCAR)"

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This will include some full-electric vehicles to help them compete in the EV department. Currently falling far behind their counterparts, but the next two years promise to be an exciting time for Jaguar Land Rover.

Taking it a step further, JLR is thinking beyond the engine and new models but what they are going to fit their new babies with.

Jaguar Land Rover and their 3D display

How to get everyone excited about your new range? Don’t only proclaim what’s new under the hood. You should be making sure you come up with new gadgets and tech.

Precisely what Jag Land Rover has done with the publication of their concept on a 3D heads-up display. The display is meant to take us a step closer to holographic screening and a better means of entertainment, as well as safety on the roads.

"Jaguar Land Rover is developing a 3D head-up display that looks to serve as both a safety feature and point of passenger entertainment."

It was said the British are in a joint venture with the Centre for Advanced Photonics and Electronics (CAPE) at the University of Cambridge.

"The technology primarily looks to improve driver reaction times by projecting augmented reality alerts into the drivers’ line of sight.JLR engineers claim that the use of a 3D display serves to improve reaction times by allowing the driver to react more “naturally” to hazards and prompts. The tech can be used to warn drivers of lane departure and upcoming hazards as well as give sat-nav directions and improve visibility in challenging conditions.Head and eye tracking technology would ensure users can view the 3D effects without the use of cinema-style glasses; however, it’s currently unclear whether drivers and passengers that are unable to view 3D effects in films due to eye-related issues will be able to use the technology. (via: AUTOCAR)"

Will the 3D display work?

Yes, think it’s a bright idea and a vision well thought of. If self-driving cars are to become a thing in the EV generation. There will be no worry about the driver being distracted. Well, the only worry would be your car’s self-driving capabilities.

A far way from flawless and loads of room for improvement. This is a dope upgrade to long-journey amusement. If they also get it right before the rest of the automotive world, they will race to the top.