Healthy perspicacity from Ferrari and their technology officer Michael Leiters. Sometimes letting the people know what’s going on behind closed doors is the right thing to do.
If you don’t know much about certain things in life, research and research some more. Sometimes we lucky enough to get some good insight from the creators themselves. Which is what Michael Leiters has done for us and AUTOCAR.
The struggle has been real for many of these top brands. There’s been so much stiff competition in all divisions, car companies are in search of some new ways to find a breakthrough in the automotive world. This dying globe is ever-evolving and so is the tech we use on a daily basis. The two now needs to work hand in hand, indefinitely.
The only way to move forward or get ahead of the competition is to innovate and create something new to humanity. If it means spending millions before breaking even, so be it. If it means telling your design team… “Down tools, stop everything you doing, and start on 15 new projects.” That’s what you have to do.
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This is what the years 2018 to 2019 has brought upon us. The year 2020 is the deadline and the ticker is ticking away. The two words “new technology” have come up so many times. It gives us enough evidence the transmogrification is here.
Most of the trouble for manufacturers globally are the changes in emission laws and having almost no option to either go hybrid or full-electric. So you either adapt and progress, or you falling behind and dying out slowly.
Ferrari Is On Route To Progress
Ferrari has been the busiest of the lot and it shows in all of the reports about their 15 new models coming out between now and 2023. To give a better idea of what exactly the future of the 15 Ferrari’s’ hold, chief technology officer Michael Leiters gave a great insight into what the Italian giants are busy with over at the Maranello factory.
The talk was mostly on EV, Hybrids, and how they handling it. How it has affected the design and functionality of their builds, good or bad. Does it make them less of a contender to the rest? To Michael Leiters himself, there are pros and cons to each thing in life, including the EV world that all must explore now.
"We’re convinced we’ve made the next step with hybrid technology. We had the alternative of an internal-combustion-engined car but the one element that really convinced us was all-wheel drive [due to the SF90’s twin electric motors at the front].You gain a lot with all-wheel drive. Not just in the 0-100kph time but in a very sporty way to the car. To do this on a sports car convinced us to do it.Why plug-in, and not just hybrid? Even though you want to have so much power for certain moments, you don’t always want the sound. If you leave early in the morning, you don’t have to make a racket."
Ferrari Happy To Take On The New Venture
What the chief has said shows they are dealing with the changes and doing so effectively and efficiently. Many have been remarkably impressed with their responses to the already released, SF90 Stradale, and the F8 Tributo. Both of which looks completely fresh in design and style.
He goes on in saying the space in between models has left them room to grow even more, and if you were ever wondering why the Italian stallion was launching so many new rides, it’s because they had time and drive to get some new ideas in the production bubble.
"We had 488 and 812 and saw space to create a new segment with no consolidation to the 812 or 488. So we needed to add a load of performance over the 812 and make new features over the 488, which is not hybrid or all-wheel drive."
They said they want to get fresh blood interested. Meaning new customers plus the loyal ones needs to be happy with every model of the Ferrari model range.
Full story here: Ferrari tech boss on EVs, V12s and next LaFerrari