Genesis has leapfrogged the German luxury brands with its newest redesign, emphasized by the stunning good looks of the new Genesis G70.
Kia, Hyundai, and Genesis – the brands owned by Korea’s Hyundai Motor Group – have been on a major winning streak. Although not all of the successes have translated to increased sales, the Hyundai Palisade and Kia Telluride full-size SUVs have been a hit and the Kia Stinger is an exciting rear-wheel drive sports car.
Now, Genesis is having a Renaissance of its own. Genesis is the upscale brand that broke off from Hyundai in an attempt to position it as a competitor to brands like Lexus, Acura, Mercedes-Benz, BMW, and Audi. It has struggled in its attempts to break into that competitive market.
Although some consumers may not have been inclined to see the upstart Korean luxury brand as a true challenger to those storied names, Genesis has been pushing boundaries. The most recent redesigns for Genesis’s lineup have been particularly impressive. Check out the front of the new Genesis G70:
This car looks like the E-Class that Mercedes wishes it could make. Look at those straight line creases in the door panels. Look at those graceful-yet-aggressive curves on the front fascia. The hood has a curve to it not unlike the modern Ford Mustang.
Not to mention those headlights. They have a sci-fi look to them – those two horizontal lines! – and yet maintain a clean, classy vibe.
In short, the Genesis G70 looks well-positioned to draw attention away from its competitors in the crowded luxury car market.
The news about the car itself is mixed. Car and Driver reports that the G70 will also be getting a shooting brake longroof version, but we wouldn’t bet on it being offered in the United States. Genesis has also confirmed that it is eliminating the manual transmission option for the G70.
Disappointing though it is that yet another manual transmission has disappeared from the American market, it seems that the G70 offers the type of refined driving experience that benefits from a nice automatic transmission.
The price for the G70 will start around $37,000, which seems pretty nice price for a car that looks this good.