Cancelled Geneva International Motor Show sign of bigger problem

Geneva International Motor Show (Photo by Chesnot/Getty Images)
Geneva International Motor Show (Photo by Chesnot/Getty Images) /
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Organizers of the Geneva International Motor Show (GIMS) have cancelled the 2022 event, marking the third year without one of the longest-running, prestigious shows in the world. This may be the first of several upcoming cancellations and postponements given the reasons behind this latest move.

The last GIMS was in 2019, the 2020 show was abruptly cancelled two weeks before the event was to start as the pandemic started to grip the world. It was again put off in 2021, but may were confident it could take place in 2022. While restrictions for gathers have been lifted in several countries, including Switzerland, this cancellation was industry-induced.

In a statement published on the website, CEO of the Geneva International Motor Show, Sandro Mesquita indicated COVID-19 was only part of the problem, “On top of this is the negative impact that the current shortage of semiconductors has on car manufacturers. The chip crisis is likely to drag on well into next year, with negative financial implications for OEMs (original equipment manufacturers).

"Despite all our efforts, we have to face the facts and the reality: the pandemic situation is not under control… – Maurice Turrettini, President of the Comité permanent du Salon international de l’automobile"

Indeed, the chip shortage has been stalling the car industry for months. Vehicles have several chips. One example, Nissan announced it would produce half a million fewer cars. The chip shortage has far-reaching impacts on several industries. Apple announced a reduction in iPhone production, and more consequences in other sectors are expected in the coming months.

“In these uncertain times, many brands are therefore unable to make a commitment to participate in a trade fair that would have taken place in just over four months. When considering all the factors, it became clear that it was necessary to postpone the show, and to announce the news sooner than later to avoid cancelling at short notice,” Mesquita added.

GIMS is the launching point for several new innovations and vehicles. It averages nearly 600,000 visitors every year and more than 10,000 journalists. It truly is the mecca of the automotive world. Maurice Turrettini, President of the Comité permanent du Salon international de l’automobile stated, “Despite all our efforts, we have to face the facts and the reality: the pandemic situation is not under control and presents itself as a big threat for a large indoor event like GIMS.”

GIMS has been running since 1905, the last multi-year cancellation was caused by war and prevented shows from 1939 to 1947. Despite the ongoing issues, organizers are confident GIMS will be back in 2023.