“Win on Sunday, sell on Monday” was the motto around NASCAR back in the day when the cars on the track looked like the ones you and I could buy at the dealership. In fact, the champion’s sponsor, HendrickCars.Com, has already reported a significant increase in sales. Rick Hendrick, owner of Larson’s race team and HendrickCars.com, which is the largest privately held dealership in the country, said, “We’re having the best year we’ve ever had… The market is blazing.”
1956 NASCAR race featuring stock cars
Remember, it’s a sport born during Prohibition when cars were outrunning the law. Then it was off to a track pitting drivers in stock cars clashing for the win. The only difference between those cars and the ones in the parking lot was the numbers on the side and the roof.
What’s old is new again. The biggest emphasis on the newest redesign was making the on-track car look more like the car we see at the dealership and on the street. The sport has Chevrolet, Ford and Toyota. Dodge left after the 2012 season, the same year Brad Keselowski won the championship in a Charger.
Next Generation Cars Will Increase Competition
Within the trio of Big Auto, Chevrolet will have a car that looks a lot like the street-legal Camaro, while Ford’s Mustang will also be on full display. Toyota’s Camry’s overall look will also be a much closer match to the factory version (without the four doors). And with O’Donnell’s reference to attracting more manufacturers, Dodge has to be on the radar again.