While the cars are designed to look more like the street version machine, the first thing you will notice is the number size and placement. In August, Kurt Busch revealed that he would drive for Michael Jordan’s 23XI team in the new Monster Energy number 45 car. It was the first time the new number placement showed up.
Immediately after the number 45 reveal, NASCAR issued a statement, “There remains incredible interest from new owners and new sponsors in joining the NASCAR family. We are committed to working with our race team partners to innovate and deliver opportunities to increase the value to sponsors who support our sport.”
Number is smaller and moved forward
While other sports are increasingly introducing new ways for companies to get exposure, NASCAR has long been a mobile billboard. The digits are moving forward which gives the side panel more room for sponsorship.
There is a reason the drivers know every decal on their cars because it’s the sponsors that have allowed the sport to survive. Now the title sponsor, whose main spotlight was on the hood, will have full coverage on the side, which is much more visible to the television cameras. Many teams have different logos on the hood than on the side fenders and the rear bumper. The new spaces give more opportunities to attract more companies to the sport.