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Bugatti Opens Its Largest Showroom In The World In Dubai

By Sanjoy Alexander

GENEVA, SWITZERLAND - MARCH 01: A Bugatti Chiron model is displayed during the press day of the 86th Geneva International Motor Show on March 1, 2016 in Geneva, Switzerland. The 86th International Motor Show which runs from March 3 to 13, 2016 will present novelties in the car industry. (Photo by Chesnot/Getty Images)
GENEVA, SWITZERLAND - MARCH 01: A Bugatti Chiron model is displayed during the press day of the 86th Geneva International Motor Show on March 1, 2016 in Geneva, Switzerland. The 86th International Motor Show which runs from March 3 to 13, 2016 will present novelties in the car industry. (Photo by Chesnot/Getty Images) /
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Isn’t there any other location in the world than Dubai for exotic carmakers to open their largest showrooms? After Bentley and Lamborghini, it’s Bugatti which has chosen the  hyper city for its biggest dealer outlet in the world.

Volkswagen brands are flexing their showroom muscles a lot these days and Dubai is the choice of location to set up the biggest showrooms for VW’s line of exotic and luxury cars. Bentley and Lamborghini already have their respective largest global showrooms located in the Middle East hyper city. The recent addition is Bugatti and they have set up a relatively large showroom for the super-exotic car brand which has only one car in its portfolio now – the mighty Bugatti Chiron.

At 2,500 square feet, spread across one floor, the Bugatti showroom in Dubai will be managed by Al Habtoor Motors. One of the brands leading dealers in the world, these guys have already secured 30 orders for the Chiron. It’s only obvious that they chose to make their presence felt not just in the Middle East, but also the world over by opting to set up the biggest Bugatti showroom on the planet.

Coming to think of it, this showroom may not be as big and imposing as the Bentley and Lamborghini outlets which possess the same “largest global showroom” tag in Dubai. But for a brand which has only one car to sell, the Bugatti showroom at Sheikh Zayed Road is more than adequate.

Sheikh Zayed Road has the biggest global showrooms of Bentley and Lamborghini too. So Bugatti is in good company.

Bugatti-Chiron-Showroom-Dubai
GENEVA, SWITZERLAND – MARCH 01: A Bugatti Chiron model is displayed during the press day of the 86th Geneva International Motor Show on March 1, 2016 in Geneva, Switzerland. The 86th International Motor Show which runs from March 3 to 13, 2016 will present novelties in the car industry. (Photo by Chesnot/Getty Images) /

Featuring a 4-meter tall horseshoe grille at the entrance, which is the signature design feature of modern-day Bugatti cars, the showroom has a luxurious lounge area decked up with furniture from the Bugatti Home Collection. There are spaces in the interior for configuring the car as per the client’s preferences and also for getting to know the brand’s heritage and values through presentations. Obviously, stealing the limelight from everything else is a Chiron, shining in all its glory.

Next: Lamborghini Opens Its Biggest Showroom In The World In Dubai

Al Habtoor Motors has been an official dealer for Bugatti in the Middle East since 2006 and currently manages a fleet of 55 Veyrons.  And in case it matters, these are the same chaps who own the largest Bentley showroom in the world which is located along the same stretch of road. The largest Lamborghini showroom in the world is also near by. But that one belongs to Al Jaziri Motors.

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