The new logo is hoped to be much more colorful than the existing one – supposedly a deliberate effort to get over the dull statuette that it currently enjoys.
The recent days have seen many a change at Volkswagen, the most notable being the German carmaker gearing up for a vast electrification of over 300 of its models by 2030. Herbert Diess, the carmaker’s new CEO, now has proven to be thoroughly determined to revamp its lost glory by announcing the German giant’s plans to go for a new logo.
Bloomberg reports that VW would reveal its new logo next year. According to Jochen Sengpiehl, VW’s chief marketing officer, the new logo would make the brand appear more approachable than its predecessor. It would also be symptomatic of the technological innovations that it hosts in its lineup, which in turn, would enable the carmaker command higher prices for its vehicles in the days to come.
We don’t have a clue as to how the new logo would look like, as of now. We can only speculate from the minor details released.
It has been heard that advertising and communication agencies would pitch appealing ideas and models for the new badge in the coming months, keeping in mind its key role in shaping VW’s future in the upcoming era of electromobility. If you check out Twitter, many people are asking to help design and sharing their ideas for what they think the new logo should look like.
"“The big challenge is: How do we get people into the electric world,” says Sengpiehl. “We want people to have fun with us. We need to get more colorful.”"
However, he doesn’t hesitate to admit bitter truths either, something that is very well reflected in these words of confession: “the brand is not in good shape compared to previous years,” losing much of its emotional appeal by trying to be “too German.”
If you are to look back into the history, you would soon find out that the last time when Volkswagen changed its logo was in 2012.
Even so, there was very little deviation in design from the previous one. The then-new logo was clearly ‘Volkswagenish’ – apparently a slightly more three-dimensionish version of the logo that the carmaker had introduced back in 2000. Don’t be so prejudiced, though. With the EV concepts having had a great leap ahead in terms of design, the changes this time around would be more evident and widespread.
With the highly anticipated electric I.D. hatchback set to roll out in 2020, tailed later by more exciting stuff as an electric SUV, modern interpretation of the microbus, and sedan, VW seems to be serious about making their mark in the electromobility era as well. Needless to cast any special mention, the German automaker is planning to introduce a fully driverless feature in its cars by the year 2025.
Take a look at the evolution of the Volkswagen logo in the clip below.
What have you noticed about the stylistic changes for the VW emblem? Which year or time period’s logo do you like best? Let us know in the comment section below.