Scion iM: The New Sporty Four-Door Hatchback

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Don’t be surprised if the new Scion iM hatchback looks familiar.  Based on the Toyota Auris, the design is now heading to the United States.  Scion sent out a teaser of the iM over a month ago. 

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There is a tremendous upside to the new design.  Although the photos depict a Scion iM with a body kit, it looks very similar to a third generation Subaru WRX hatchback.  While Subaru is known for turbo-powered boxer engines, all-wheel-drive capabilities, and tremendous fuel efficiency, the WRX variants can start around $25,000 in price.

The Scion iM gives a similar look, but likely, at a more affordable price with better economy.  The hatchback will be front-wheel drive.  Fortunately, it will not come in wagon form, which resembles the Prius V.

The Toyota brand has lost out on a sporty-type hatchback in the market for years. While the Scion TC has been great for sales, it doesn’t have the combined practicality and dynamics of a Mini Cooper S, Ford Fiesta ST, or Mini Cooper S.  The Scion iM may give the Toyota brand an offering that can appeal to the same market, even if it takes a few modifications along the way.

"The concept brings in captivating styling with edgy, geometric grille inserts, deep air intakes and fog lights. The custom-blended “Incrediblue” paint is complemented by matte silver and gunmetal accents.To create a grounded appearance ready for the road, the iM Concept has wide aerodynamics and a lower ride height. The performance inspiration carries through into the 19-inch forged alloy wheels and sporty performance tires. Vented front rotors and 4-piston calipers work with the adjustable height racing suspension to complete the racecar-influenced design."

Scion owners now have three choices of hatchbacks with the TC, iM, and FR-S.  The added space of the iM just gives a bit more practicality to the hatchback line up, but the FR-S will likely remain the dynamic driver’s car of the three.

Still, this makes a great product offering and a very tempting choice with the WRX-looks. It will debut at the Los Angeles Auto Show.

[via Scion. 2014. Modern and Magnetic: Scion iM Concept Car Debut at Los Angeles Auto Show [Press Release]]