Dodge Viper: GTS and TA 2.0 Special Edition with More Features
By Mike Garcia
When prices for the latest generation of Dodge Viper were released, response was lukewarm. Dodge rethought their strategy, and now they’re selling out fast.
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- Dodge Viper sales up 26 percent year-to-date since Dodge repositioned the hand-built exotic in September and reduced the starting price $15,000
- 2015 Dodge Viper’s starting U.S. Manufacturer’s Suggested Retail Price (MSRP) is $84,995 (all prices exclude gas guzzler tax and destination)
- New 2015.5 Viper GTS and TA 2.0 models now available for sold customer orders
- Track-ready Viper TA 2.0 Special Edition builds on success of TA model; U.S. MSRP starts at $101,995 and adds high-performance Aero Package, competition rear spoiler and front lower dive planes for increased downforce and improved handling on the track
- U.S. MSRP of GTS model starts at $107,995 with newly standard Laguna leather seats, Alcantara headliner and Harman Kardon 18-speaker sound system
- New for 2015, the Viper’s refined 8.4-liter V-10 engine and Tremec six-speed manual transmission delivers 645 horsepower and up to 20 miles per gallon on the highway
- Employees at Conner (Ave.) Assembly Plant in Detroit now hand-building 2015 model-year Vipers, which will start arriving in dealer showrooms in the first quarter of 2015
"“The jump in Viper’s September sales after we announced the new $84,995 starting price showed that the overall repositioning to competitively price Viper with the first 1992 model was on target. But that was just the start,” said Tim Kuniskis, President and CEO, Dodge and SRT. “Today, we’re expanding the Viper lineup by offering the track ready Viper TA 2.0 and GTS models with even more content. This limited-production hand-built super car is the flagship of the Dodge brand, and we will continue to show our commitment to its future.”"
- With a starting U.S. MSRP of $84,995, the 2015 Dodge Viper SRT features new accent stitching on the seats and instrument panel, Alcantara accents on the doors and instrument panel and ‘Viper’ badged aluminum sill plates. All Vipers are powered by the legendary 8.4-liter aluminum V-10, with 645 horsepower and 640 lb.-ft. of torque paired with a Tremec six-speed manual transmission, 18/19-inch polished Rattler wheels, four-wheel Brembo brakes, electronic stability control (ESC), dual side exhausts, HID automatic headlamps, LED daytime running lamps, LED taillamps. On the inside, the Viper features a 7-inch reconfigurable driver information display, 8.4-inch Uconnect Touch multimedia center with Parkview rear back-up camera, 3-D navigation with Sirius XM and Travel Link, SRT Performance Pages, launch control, 12-Speaker Harman Kardon audio system, three-spoke flat-bottom steering wheel, Keyless Enter ‘N Go, push-button start and power adjustable pedals
- With a starting U.S. MSRP of $94,995, the new for 2015 Viper GT model features Nappa leather seats with Alcantara inserts, Alcantara accents on the doors and IP, ‘Viper’ badged aluminum sill plates, two-mode sport suspension, five-mode ESC, ‘GTS’ hood, two-piece StopTech slotted rotors, red Brembo brake calipers and power six-way driver seat
- With a starting U.S. MSRP of $101,995, the TA 2.0 Special Edition features a high-performance Aero Package, competition rear spoiler and front lower dive planes for increased downforce and improved handling on the track, two-piece Brembo Rotors, 18/19-inch Matte Black Sidewinder Wheels, Pirelli P Zero Corsa Tires, dual-mode suspension, five-mode ESC, black Brembo brakes with orange lettering, performance brake pads, carbon fiber structural X-Brace, rear carbon fiber applique, TA front splitter, TA aero wing assembly kit, TA front decal, TA sill decal, interior accent stitching and car cover
- With a starting U.S. MSRP of $107,995, the 2015 Dodge Viper GTS features many of the customer preferred “options,” now as standard content, such as Laguna leather seats, Alcantara headliner and Harman Kardon 18-speaker sound system, as well as a Nappa leather IP, console and doors, 18/19-inch polished aluminum Venom wheels, power six-way driver and passenger seats, unique GTS badging. Also, for a new level of exclusivity, introducing the GTS Ceramic Blue Special Edition with Ceramic Blue exterior color, Black stripes, orange brake calipers, rear carbon fiber applique, and GTS gloss black badging
Dodge is revamping their lineup and coming out on the winning end. It started with the Hellcat series vehicles, the more affordable Charger and Challenger 392, and the eco-friendly, yet still powerful Ram 1500. Now, their pricing strategy with the Dodge Viper solidifies their latest lineup with a truly affordable halo car.
The trim specifications at different price points gives Dodge an advantage in the market. They release high-output vehicles at very reasonable prices, considering their competition.
They’re trying to leave their competition behind.
It’s working.