This RAYS Wheels Ad Showcases Design Refined Through Racing
By Paulo Acoba
RAYS Wheels are some of the most sought after wheels in the world and this ad proves exactly why.
RAYS Wheels and their affiliate brands have been in business for more than 42 years and have produced some of the most amazing wheels from an aesthetic and engineering standpoint that the automotive world has known. Recently RAYS Company unveiled their promotional video for the year and the entire video is a testament to the quality and excellence that RAYS Wheels demands from its workers and final product with gratuitous shots of forging and final wheel finishing included. Check out that epic video below.
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Oftentimes racing is the proving grounds for how well a wheel performs under extreme conditions and RAYS Wheels is no stranger to supplying their wheels for race teams from Formula 1, various touring car championship race circuits and their own home grown Super GT (formerly known as Japanese Touring Car Championship) race series. As such, their engineering is not only tested but trusted by the very best in motorsports cementing themselves as a legit wheel manufacturer. According to RAYS in their promotional video,
"For RAYS, WEC (World Endurance Championship) is not only a dream for us, it is our battle field and we intend to win. Being involved in WEC has given us the opportunity to demonstrate our belief that “the best in Japan are the best in the world."
The video then goes on to highlight exactly why their wheels are some of the most sought after in the industry putting emphasis on their rigorous final inspection and testing that other wheel manufacturers oftentimes forego.
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So the next time you’re in the market for a set of aftermarket wheels, it would behoove you to go ahead and take a gander at what RAYS Wheels has to offer. They’ll not only look good but can withstand a punishing other wheels would fail to pass.