Honda set a new January benchmark on sales with their all-new 2016 Honda Civic leading the way.
It’s hard to believe January is already over but it is and that means sales reports hit the web. Earlier Tuesday, Honda went ahead and reported that their division set a new January benchmark selling 90,247 vehicles. With Honda and Acura combined, sales trailed from January last year by 1.7 percent thanks to winter weather from El Nino, two less selling days, and one less weekend.
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Honda’s strong division sales were mostly led by the all-new 2016 Honda Civic which was recently crowned North American Car of the Year. With a whole new suite of engines, a fresh design and trim levels to satisfy most buyers in the market for a compact car, the Honda Civic outsold itself by 54.9 percent when compared to January last year. And although the Honda HR-V wasn’t on sale last year, HR-V enjoyed a strong January with 4,177 units sold.
Over at Acura, things weren’t so rosy. The only bright spot was their Acura ILX which had a sales increase of 34.7 percent when compared to last January. All other models including the RLX, RL, TL, TLX, TSX, MDX and RDX all suffered sales decrease when compared to last year.
This all comes off news that Honda is recalling their 2016 Honda Civic for faulty piston pin snap rings that could potentially cause catastrophic damage to the engine. With Honda scrambling to get parts for repairs, affected customers won’t receive notice till mid-March.
Acura recently unveiled its new Precision Concept just a few weeks ago at the Detroit Auto Show. Acura hopes that this new design direction will boost sales and turn around the image of the company as more sports oriented and not so much a luxury company.
We have a feeling that sales hampered by this Civic recall will deliver a solid punch to the gut for Honda sales.