Art of Gears
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The 2019 Ford Focus looks… eh… ambiguous

By Andrew Hulse

DETROIT, MI-JANUARY 15: Members of the news media stand around the entrance to the Ford Motor Company exhibit at the 2018 North American International Auto Show January 15, 2018 in Detroit, Michigan. More than 5,100 journalists from 61 countries attend the NAIAS each year. The show opens to the public January 20th and ends January 28th. (Photo by Bill Pugliano/Getty Images)
DETROIT, MI-JANUARY 15: Members of the news media stand around the entrance to the Ford Motor Company exhibit at the 2018 North American International Auto Show January 15, 2018 in Detroit, Michigan. More than 5,100 journalists from 61 countries attend the NAIAS each year. The show opens to the public January 20th and ends January 28th. (Photo by Bill Pugliano/Getty Images) /
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The 2019 Ford Focus was revealed yesterday and will have a staggered dealer release, China, and Europe first and North America later.  Besides that, it is packed with tech and connectivity.

We are starting to see car design conform to safety standards and are all kind of running together.  The 2019 Ford Focus falls victim to this in my mind.  The design is almost the exact same as the Hyundai i30 mixed with a Mazda 2 or 3.  I can’t get over this design travesty.

The previous Focus was distinctive, even in the base versions, you could tell that is it very distinctively a Ford Focus.  It was almost aggressive no matter the trim and looked pretty good.

Now that my small rant is out of the way (at least until later maybe), what is Ford’s angle with the car?

The new Focus is packed with technology.

https://twitter.com/FordEu/status/983664837761949696

Tons of safety tech is thrown in on the car with Ford’s Co-Pilot 360 umbrella.  The Co-Pilot 360 feature will not be standard across the range but the cars that do have it will have features

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normally only seen in higher end cars.  Active braking and in lane braking will bring the passengers to a stop safely still within the lane of travel.  When a driver slams on the brakes now, the car can easily cross into other lanes and make the situation so much worse.

This will pair with an Evasive Steering Assist to aid the driver when situations get really hairy.

Adaptive front lighting is something I only know exists on the current Mercedes S-class, the high beams sense oncoming traffic and will adjust the brunt of the light down and away until the other car passes.

Even more tech.

This Focus will focus, heh, on connectivity.  Gone are the days of a simple radio and CD player setup.  A modem and wifi are making their way into this car.  This will give the ability for passengers to be able to connect up to 10 devices to the hotspot.

A cubby in the dash will also offer wireless charge capability.  Just don’t put metal there, metal things tend to get really hot on wireless docks.

BUT I JUST CAN’T GET OVER THE LOOK!

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This car should have everything going for it in a small hatchback, great tech, plenty of utility and even a pretty good performance version in the ST.  It is just downright boring to look at.  Ford designers seem to have taken winning elements from all sorts of cars and just forced them together for an overall blandest “eh” looking car they could have made.  I understand it has to try to be palatable to everyone while also conforming to safety standards.  I just think it could be done better.  Maybe not make it look just like the Hyundai it competes with.

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