Watch These Team Sky Cyclists Literally Power A Holiday Message
By Paulo Acoba
Watch these two pro-cyclists from Team Sky literally power up a holiday greeting that will be sure to warm the cockles of your heart.
Although the 2015 UCI World Tour is all but wrapped up as of this October, that doesn’t mean professional teams don’t have their riders doing all sorts of shenanigans on their bikes to fulfill their advertising needs or just for a bit of promotional fun. According to Team Sky themselves earlier Tuesday, these two cyclists had their bikes hooked up to a pair of generators and provided the necessary power to light up a holiday message that will be sure to give you a bit of holiday cheer during this cold and wintery season. Check out that video below.
After a bit of warming up, both cyclists get up to speed and power up the lights for about a minute and reveal the message, “Happy Christmas.” Thankfully for us, Team Sky also uploaded a behind-the-scenes video showing what they went through to bring you this eco-message in lights.
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According to James Torry, the brainchild behind the entire concept and Creative Director of doodledoMOTION, this particular video for Team Sky was easily one of the most technical videos they’ve ever done for them in ten years.
As the entire message involved hanging expensive pieces of carbon fiber from rafters, in no way was any clamping involved on the expensive pieces of framework. Instead, just good ol’ gaffers tape was employed.
When all the lights were strung together and proper maths were done to calculate how much energy needed to be provided, the creative team figured out they needed both cyclists to put out 1,500 watts of power to be delivered over at least 60 seconds. To put that in perspective, a typical tour rider will output about 300-400 watts of power during a four-hour stage. In the final sprints, power ratings from those riders can peak close to 1000 watts and beyond. That means each rider had to put in a considerable effort well above tour pace but below sprint pace. No easy task but something both cyclists could easily do.
As an aside, it just goes to show how much we take for granted electricity really is if we had to do all the work ourselves.
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Other than that, hat tip to Team Sky for such an awesome holiday ad.