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2017 Toyota Prius Gets Over 100,000 Orders In Japan

By Paulo Acoba

OYAMA, JAPAN - NOVEMBER 12: Toyota Motor Corp.'s fourth-generation Prius prototype hybrid vehicles sit parked ahead of the test drive at the Fuji Speedway on November 12, 2015 in Oyama, Japan. The new gasoline-electric hybrid vehicle is scheduled to go on sale in Japan in December. (Photo by Tomohiro Ohsumi/Getty Images)
OYAMA, JAPAN - NOVEMBER 12: Toyota Motor Corp.'s fourth-generation Prius prototype hybrid vehicles sit parked ahead of the test drive at the Fuji Speedway on November 12, 2015 in Oyama, Japan. The new gasoline-electric hybrid vehicle is scheduled to go on sale in Japan in December. (Photo by Tomohiro Ohsumi/Getty Images) /
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Demand for the new 2017 Toyota Prius in Japan has been so strong that they’ve managed to rack up 100,000 orders in the month of Decemeber. 

To say that the new Toyota Prius is selling well in Japan would be an understatement. According to The Japan News earlier Wednesday, Toyota of Japan has received more than 100,000 orders of the all new Toyota Prius. That means some prospective new owners will have to wait six to seven months from the time they put down their deposit.

There are some statistics on the buyers worth pointing out. For one, 80 percent of new Prius buyers are male with the average age hovering around 60 years and older. We’re curious to see how this older demographic will react to the Priuses sportier handling.

OYAMA, JAPAN - NOVEMBER 12: A Toyota Motor Corp. employee stands next to a prototype of the company's fourth-generation Prius hybrid vehicle ahead of the test drive at the Fuji Speedway on November 12, 2015 in Oyama, Japan. The new gasoline-electric hybrid vehicle is scheduled to go on sale in Japan in December. (Photo by Tomohiro Ohsumi/Getty Images)
OYAMA, JAPAN – NOVEMBER 12: A Toyota Motor Corp. employee stands next to a prototype of the company’s fourth-generation Prius hybrid vehicle ahead of the test drive at the Fuji Speedway on November 12, 2015 in Oyama, Japan. The new gasoline-electric hybrid vehicle is scheduled to go on sale in Japan in December. (Photo by Tomohiro Ohsumi/Getty Images) /

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When the last generation Prius was introduced, Toyota managed to garner about 180,000 back in 2009. Now that Toyota has significantly bolstered its hybrid offerings, demand for the Prius has gone down by a bit. However the Prius’s first-month sales success doesn’t overshadow this new generation.

Toyota does cite some important points on why the Prius still remains popular today. First, the Toyota Prius is on average 10 percent more efficient when compared to the outgoing model. The Eco-trim level even more so. Then there’s

Then there’s the more emotional styling of the Prius both from a design language and handling point of view. Safety has also improved with the inclusion of a suite of safety features under Toyota Safety Sense.

Finally, this is the first time Toyota is offering a four-wheel drive system adding to better overall safety and handling.

Next: Breaking: 2016 Toyota Prius Colors Revealed With Heat Suppressing Paint

Add to the fact that older cars are put in a higher tax bracket in Japan and it’s understandable to see why these Priuses are so popular.

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