Art of Gears
Fansided

Toyota Prius and Prius C Are The Best Selling Cars In Japan For 2015

By Paulo Acoba

OYAMA, JAPAN - NOVEMBER 12: A prototype of Toyota Motor Corp.'s fourth-generation Prius hybrid vehicle is driven during the test drive at the Fuji Speedway on November 12, 2015 in Oyama, Japan. The new gasoline-electric hybrid vehicle is scheduled to go on sale in Japan in December. (Photo by Tomohiro Ohsumi/Getty Images)
OYAMA, JAPAN - NOVEMBER 12: A prototype of Toyota Motor Corp.'s fourth-generation Prius hybrid vehicle is driven during the test drive at the Fuji Speedway on November 12, 2015 in Oyama, Japan. The new gasoline-electric hybrid vehicle is scheduled to go on sale in Japan in December. (Photo by Tomohiro Ohsumi/Getty Images) /
facebooktwitterreddit

Toyota’s Prius and Prius C took top honors for 2015 sales in Japan with Honda’s Fit in a close third. 

Brand loyalty and reputation are key sellers in  the Japanese home market and the sales popularity of Toyota’s hybrid lineup is proof of that. Earlier this January, the Japanese Automobile Dealers Association released its full sales figures for 2015 and unsurprisingly the Toyota Aqua (known as the Prius C in the United States) and Toyota Prius took #1 and #2 spots.

We’ve published the Top 10 Cars in Japan for 2015 courtesy of Best-Selling-Cars.com.

Regular cars
1. TOYOTA Aqua （215,525, –7.6%）
2. TOYOTA Prius （127,403, -31.6%）
3. HONDA Fit （119,846, -40.9%）
4. TOYOTA Corolla （109,027, -4.6%）
5. NISSAN Note （97,995, -8.2%）
6. TOYOTA Voxy （92,546, -15.2%）
7. TOYOTA Vitz （77,612, -13.3%）
8. MAZDA2 （72,771, +49.8%）
9. HONDA Vezel （71,021, -26%）
10. TOYOTA Sienta （63,904, +260.1%）

You might think the United States is the largest market for Toyota Priuses and you’d be partly right. Toyota’s key strategic advantage comes from their ability to sell these hybrids straight to Japanese consumers.

More from Art of Gears

Earlier this week, we reported on the fact that in the month of December, Toyota of Japan has already received over 100,000 orders for the fourth-generation Prius, surpassing their sales target of just 12,000 units in their own market.

Not to mention that despite the drop in oil prices reducing the incentive to drive hybrids, sales of the Prius still remain strong.

The Prius’s closest Hybrid competitor, the Honda Insight, already bowed in 2014 further driving those in the market for a Hybrid towards Toyota.

We’ll be curious to see if Honda throws any R&D money into making a third generation Insight to regain a hold on their own domestic market sales, but it won’t be likely.

Next: 2017 Toyota Prius Gets Over 100,000 Orders In Japan

Until then, at least for the next six months, Toyota’s hybrid lineup will remain king of sales in Japan, largely uncontested.

Home/Car News