Audi announces plans to better differentiate the designs of its models, in order to make each of them better stand out amongst themselves.
Good news, folks; here is your new year’s gift. No more similar looking models from Audi from here on out. Tired of the Russian doll game? The German automaker finally arrives at a conclusion to stop producing cars that look so similar. Their ultimate goal is to instill a unique identity into each of these models – one that is soley their own.
Audi, like several other car makers worldwide, had long been in the ploy of casting nearly identical looks to the its entire model range, mainly with the objective of making it easier for the public to recognize the brand and also for those spesh vibes of ‘choosing between small, medium, and large’ that such monotony in design had managed to bestow upon the prospective buyer.
Audi now seems to have had the (much craved for) realization that it’s high time they adopted model differentiation. This information has come recently from the mouth of Audi’s CEO himself.
Ruper Stadler seemed confident when speaking to AutoCar:
"“Now we are well known in major markets like China, we can begin to change this philosophy and give each car its own look.”"
He commented on the company’s future design strategies and its previous tactics to have used a common design process in the past, in an effort to make the brand and its products more discernible in emerging markets.
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Marc Lichte, Audi’s chief designer sees no fault in lifting the veil of monotony off the design either. He believes that this will facilitate the cars’ ability to stay relevant and fresh for lifespans north of 6 years, as is rife with the brand.
The design differentiation seems to have had a head start with the Q2 – a car that now boasts a thoroughly reworked grille, wedge-shaped headlights and large air inlets. The Q2 is a long leap ahead from the familiar design the automaker has us all accustomed to with the rest of the lineup.
Things don’t just end there! Hopes for wonders have rocketed with Lichte hinting the brand’s ‘electric future’ to be a totally different breed. This includes shorter overhangs and lower hoods. For now, we have no clue as to how it is going to be. For the time being, all we can do is to wait and keep fingers crossed till the e-tron quattro turns up sometime next year!
Well, just in case you wanna have a look at the Q2, we leave you with this video…