Lamborghini Urus Turns Out To Be Amassing Huge Sales

Lamborghini’s first ever mass-market SUV is priced at a tempting $240,000 in the U.S., and around 1,000 units are hoped to be rolled out by the end of 2018.

It is of the least surprise to us that the Lamborghini Urus has become an instant hit for the Italian marque. We were hoping it to accomplish the same, if not better, in sales as what it is doing today even before its launch. But were the folks over at Lamborghini having the same anticipation for the popularity of their first ever SUV? Well, words by the brand’s spokesperson point to the fact that the initial sales of Urus have far exceeded their expectations.

Lamborghini’s CEO Stefano Domenicali, in an interview with CNBC, commented saying:

"“We were expecting a positive feedback from the customer, but not at the level we are receiving now. The reaction of the customer is really fantastic.”"

All excited about the warm welcome from the public, Domenicali also expressed his hopes of getting around 1,000 units of the SUV assembled this year. Domenicali also stressed the fact that for 70 percent of Urus buyers, it is their first Lamborghini; thus, the brand is undoubtedly broadening its appeal to a wider audience.

"“We have seen an increase in female buyers for sure,”  Domenicali seems confident, if not a bit surprised about the lady-share of the company’s customer base."

With its 641 horses, twin-turbo-charged V8, the Urus can do the zero to 60 sprint in under 3.6 seconds. Also on board are various terrain specific drive modes that can take care of harsh terrains like  dirt, ice, snow and pot-hole filled roads.

The pricing of this SUV however is on the premium side and well on par with the traditions of the Italian brand. Though the base trim is priced at $200,000, a fair trim with all those bits of “optional add-ons” would set you back by some $240,000.

The SUV has been selling well in Russia and other markets with poor road conditions as well, where it can live the best life.

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In addition, the brand seems to be serious and well aware of this as well. In Domenicali’s words, “Russia and India have been strong for this car, so this is a big step for us.” Complementing this would be the mind blowing performance and off-road capabilities of the  SUV.

The automaker has plans to produce around 8,000 cars by the end of 2019, more than half of which would be the Urus. No, that is not going to ruin the brand’s exclusivity as the authorities are well concerned about it as well.

Something that is well reflected in Domenicali’s words are:

"“The growth has to be done right. At the end of 2019 we will need to stop the growth to make sure that we have the value of exclusiveness that we need to make sure we keep on being profitable and that perception of the brand is what we want.”"

Guess all that’s left to see if how much better the sales can get and basically the future of the Italian supercar-maker’s first-ever SUV. So far, so good.

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Did you expect the sales to be doing this well for the Urus? Let us know your initial thoughts and how it changed after reading this article.