At all cost, money must be saved! However, tires have become such a concern, the cost issue is the least of the problems for manufacturers and consumers.
The three most important factors tire manufacturers need to consider are the people, the planet, and profits. With this in mind, meeting all three requirements is almost impossible.
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Tires influence on the environment is everlasting. According to reRubber’s website, tires are scrapped at a high rate.
"Tires are scrapped at a rate of 1.1 tire/person/year leading to over 300 million tires scrapped per year. Landfill space is becoming more and more scarce as tires do not biodegrade and have significant negative space. (via reRubber.com)"
This should cut down to less than half once the tweel rolls out commercially on passenger vehicles. Yes, tires are totally recyclable but the number of tires left unattended to worldwide is an international crisis.
In this case, less is more! Fewer tires to fabricate, the more space there will be for green lands.
The amount of positives coming from one change in something that’s used in our everyday life is staggering, to say the least. The planet suffers each day and so do we. A healthier planet, a higher quality of life for all.