Ferrari Takes the Next Bend – Unpredictable Behaviour To Intrigue Fresh Blood
Has the Italian Stallion fallen behind its counterparts? Has Ferrari taken too much time and paid too much attention to traditional models? Will a step in the unpredictable world be a leap in the right direction for the men from Maranello?
The news of Ferrari heading into an unpredictable era can kinda be taken as if they were not satisfied or displeased with their recent works over the past 10 years.
However, with this being said, if the future of this unforeseen style is a lot like the F8 Tributo or the SF90 Stradale, then I’m all in and they have everything to be excited about.
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The elite chariot has really gone outside of the box and changed the game for themselves with the Tributo and Stradale. This has given them hope in change and as the saying goes, “change is sometimes good”.
This is probably why Ferrari’s commercial and marketing chief, Enrico Galliera insist the only way forward is by taking a turn on a completely new road. The future has allowed for a lot of Ferrari’s competitors to unleash some of the most breathtaking and record-breaking beasts.
"What we are trying to do is become a lot less predictable. We are currently working to redesign our products of the future. For example, the [recently revealed] SF90 Stradale is not a car that was in our product range previously. It’s a completely new car, new technology, a new segment. It is what we are calling a ‘range supercar’. It’s not a LaFerrari. But it does supercar performance – and is available to a wider range of customers. (via: AUTOCAR)"
Alongside its new SUV, launching in 2022, @Ferrari wants to introduce a range of more diverse models as part of a move to becoming less predictable https://t.co/UvIoyHTXpH pic.twitter.com/NfwTmyZund
— Autocar (@autocar) July 22, 2019
It’s all about new segments for Ferrari
With all this hype they have been creating around this new generation of hyper and supercars, what else could Ferrari possibly come up with?
Well, it’s not about what’s next but more about what they can do to cater to all and more needs. A bigger range for a bigger audience. That’s what this new direction is all about.
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With an SUV in the works and other specific breeds being manufactured in a secret capacity, Ferrari has almost catered for all types of car enthusiast.