2018 Dodge Challenger SRT Demon To Be Priced Below $100,000

Courtesy: Dodge FCA US Media
Courtesy: Dodge FCA US Media /

The 2018 Dodge Challenger SRT Demon is yet to get a price tag affixed on it. But an FCA top exec has dropped a clue on how much money you need to save or steal in order to bring the devil home.

The 2018 Dodge Challenger SRT Demon has made it big debut at the 2017 New York International Auto Show. It’s one amazing machine to be excited about for all the good reasons.

An 840 hp, drag-focused production car which can blast away to 60 mph from a standstill in a record-breaking 2.3 seconds. That’s before it covers a quarter mile in 9.65 seconds. One incredible piece of hardware this is.

So how much will it cost? That’s one question for which Dodge and FCA refused to give a clear answer. Until now. Speaking to Road & Track at the New York Auto Show, Tim Kuniskis, Head of Passenger Car Brands at Fiat Chrysler gave a clue very much like the hints hidden in Dodge SRT Demon teasers.

"Obviously [the price] will be more than a regular Hellcat, but it’s gonna be well below six figures."

Courtesy: Dodge FCA US Media /

The Dodge Challenger SRT Hellcat will set you back by $64,195. Since one of FCA’s top execs have confirmed that SRT Demon will be priced well below the $100,000 mark, it’s going to be one of the most sensible, more-bang-for-your-buck cars to shell out your hard-earned cash. Think about it this way, 0-60 mph in 2.3 seconds is a figure which is usually attached to million dollar hypercars. You are getting that from a sub-$100k car.

Only 3,300 units of the 2018 Dodge Challenger SRT Demon will be built with 3,000 for the United States and 300 for Canada. Though the FCA exec’s statement alludes to a value-for-money, hypercar-eating muscle car, we won’t be shocked if the reference was to the base version of the SRT Demon. Ticking the checkboxes in the options list will tell a different story and could push the price well beyond the $100,000 barrier.

Courtesy: Dodge FCA US Media /

FCA has learnt its lesson the hard way and is taking counter measures to protect its customers from greedy dealers.

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Dodge is also taking measures to curb instances of dealers overcharging buyers. Seems like FCA has learnt a lesson from the SRT Hellcat launch which saw dealers extorting ridiculously-high sums of money from customers. To deal with this, FCA has come up with a slick and smart move.

Each SRT Demon will come with a serialized plaque on the dashboard. While placing the order, the customer can insist on having his or her name inscribed on the plaque. This will avoid cases of the dealer ordering cars at random as those cars will come with a black plaque, robbing the car of its unique identity in the eyes of the buyer.

While theoretically it looks like a solid scheme to protect buyers from greedy dealers, it remains to be seen as to how effective this plan is in the real-world upon implementation.

Next: The Demon Slayer: 1000 hp Hennessey The EXORCIST Camaro

Tim Kuniskis spoke to Motor Authority and added that the exact pricing and dealer allocation will be announced in June, before the production line starts rolling for the 2018 Dodge Challenger SRT Demon.