General Motors now lets customers order their morning coffee right in the comfort of their own car with GM Marketplace.
Picture this: you get in your car first thing in the morning, yawning and itching to get your morning coffee. You dread the long lines of grouchy coffee-addicts and just want to be on your way. Well now you can! General Motors has just introduced the in-car shopping experience many have once dreamed of: the GM Marketplace.
According to GM’s press release, “Marketplace is the automotive industry’s first commerce platform for on-demand reservations and purchases of goods and services featuring brands such as Starbucks (Early 2018), Shell, Dunkin’ Donuts, TGI Fridays and more.”
Marketplace is an app for the automaker’s infotainment systems that lets owners use a variety of services while on the go. The availability of this service depends on how many partners sign up; however, many big brands have already shown interest in participating.
GM made the following statement about Marketplace:
"“Marketplace allows customers to order food, find the closest gas station to save on fuel, and make dinner reservations on the go. This means Marketplace gives drivers of eligible Chevrolet, Buick, GMC and Cadillac vehicles the opportunity to more safely interact with a growing number of their favorite brands in retail, fuel, hospitality, food, hotel and transportation through the in-vehicle touchscreen.Marketplace also features a “Shop” section dedicated to offers specific to GM vehicles, for instance purchasing Wi-Fi data, discounts for an oil change or deals on GM accessories. Simple on-screen notifications can identify relevant offers.”"
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If you think about it, the average American spends almost an hour per day driving on the road. Santiago Chamorro, vice president for Global Connected Customer Experience, GM, says that the automaker wants to make every trip more productive and grant customers some of their time back.
While Marketplace is designed to be used while driving, it adheres to industry distracted driving standards. It also utilizes GM’s in-house safety designed to minimize manual interactions and keep drivers’ eyes focused on the road.
The Marketplace experience will use real-time interaction data, like location and time of day, to better tailor each driver’s experience.
GM reports that it will add the Marketplace feature to millions of existing 2017 and 2018 models that have compatible infotainment systems. The brand will continue to implement this feature into compatible new vehicles as time passes. Marketplace will not require a separate data plan, so those with the 4G LTE subscriptions won’t need to pay any additional fees.
Marketplace will include IHOP, Applebee’s, Starbucks, Dunkin’ Donuts, Wingstop, TGI Fridays, Shell, ExxonMobil, Priceline.com, Parkopedia, and delivery.com.
What would be the first thing you order on Marketplace? Would it be a stack of fluffy pancakes from IHOP, a cup of morning Joe or some fancy takeout? Let us know in the comments below!