More people than ever before are visiting the Ferrari museums in Italy and London. You may not be able to purchase one, but it never hurts to look.
Ferrari has recently announced that its museums have seen a record number of visitors from the beginning of this year to November. The 500,000 visitors this year is a 12% increase when compared to the same time period from 2016. This year’s solid growth figures also beat out the former record of a total of 478,000 tickets sold for the entire 2016 year.
The breathtaking Museo Enzo Ferrari that is located in Modena, Italy has seen a 19% growth rate in November, equalling 150,000 visitors in all. Many of these museum-goers were attracted to the Driving with the Stars exhibition that displayed Ferraris driven by global celebrities in the sports, entertainment and industrial industries. It’s always nice to see what our idols drove or see who has driven some of the most iconic cars in history.
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The Ferrari Museum in Maranello, Italy experienced an 8% increase in its visitor figures, totaling 350,000. This growth may be due in part to its Rosso Infinito exhibition as well as the “Under the Skin” display, which has been moved to the Design Museum in London until April 2018. This exhibit honors the Italian marque with special highlights throughout the years.
Auto Classics reports that,
"“Around a fifth of the total of the sales were for single tickets that covered entry to both museums – Museo Enzo Ferrari and the Ferrari Museum.The former, just ten miles from the factory and the famous Fiorano circuit, consists of a house and workshop that belonged to Enzo Ferrari’s father, and a new 6000 square metre yellow-roofed building that was opened in 2014.”"
Tickets for both museums can be conveniently purchased right at this link.
Check out the video below to see a mini tour of the beautiful Enzo Ferrari Museum in Modena, Italy.
Which Ferrari museum would you want to travel to if you have the opportunity? Let us know in the comments below!