New 2018 Lexus LC 500 Debuts In Marvel’s Black Panther Movie
The upcoming Black Panther movie will see the debut of the redesigned 2018 Lexus LC 500 for its Superbowl commercial.
The official commercial, which actually debuted Thursday, pairs a superhero with the “super” car that is the new Lexus LC 500. The automaker will run a 30-second version of the ad during the third quarter of Super Bowl LII on February 4.
Cooper Ericksen, vice president of marketing for Lexus, told USA TODAY Sports:
"“The Super Bowl is the best opportunity for us to have product reach in a quick period. It works so well for us because the car is literally going on sale at the same time customers are going to see the ad on TV.”"
The clip features Chadwick Boseman (King T’Challa/Black Panther) as he clings on to the LS 500 F-Sport in an effort to show villains what royalty really means. The car, driven by his 16-year old sister Shuri, has us hanging on just the same. The stunts driving, however, was actually performed by Jeremy Fry of the movie “Baby Driver.”
The Black Panther – Lexus advertisement incorporates a number of special effects and was filmed using costumes and gear from the actual film. The exhilarating action is all set to the beats of “Legend Has It” by Run the Jewels.
According to MotorTrend,
"“The commercial is just one part of a much larger collaboration between Lexus and the film. Last July, Lexus hosted a Black Panther-themed event at Comic-Con International and created an original graphic novel titled Black Panther: Soul of a Machine with the help of Marvel Custom Solutions.Ahead of SEMA in October, Lexus unveiled a limited edition 2018 LC Inspiration Series production car that will go on sale this spring with run of only 100 units planned. A custom concept car called the Black Panther Inspired LC coupe was also unveiled.”"
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The all-new 2018 Lexus LC 500 puts out an impressive 471-horsepower and can go from 0-60 miles per hour in just 4.8 seconds.
The Black Panther movie will open in theaters Friday, February 16th. You can already purchase tickets in advance, which might be a good idea with the hype surrounding it.
Next: Lexus And Marvel Team Up For The Black Panther Movie
See the vibranium-coated Black Panther-inspired Lexus LC 500 from the SEMA Show 2017.
You can also watch the official television commercial, “The Road Ahead,” featuring the Lexus LC 500 in the highly-anticipated Black Panther movie.
Watch the exciting chase sequence right here! Can you spot the fine print disclaimers about the stunts? We sure can. We’ll say it again, though: don’t try this at home – or anywhere!
Who is excited to go see the Marvel Studios’ Black Panther movie? Comment below. Only about 3 weeks left to go. These recurring trailers have us on the edges of our seats.