On Wednesday, Ford became the latest car manufacturer to commit to going all electric by the end of the decade.
The announcement is an encouraging one, showing that more manufacturers are waking up to the fact that electrification will be necessary sooner rather than later.
This point is hammered home by legislation such as the UK government’s ban on the sale of new cars powered solely by petrol or diesel by 2030.
The days of the gas-guzzling V8 muscle cars are over, with the brutish roar of the Mustang silenced, save for a gentle hum.
Brands like Ford and Jaguar, who also announced their commitment to electrification this week, have only recently entered the electric car market, with the Mustang Mach-E SUV only going on sale last December, and Jaguar only having the I-PACE model in its fleet.
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Turn on the TV nowadays and the car ads have migrated from focusing on beauty and driveability, to the car’s electric or hybrid modes.
Renault, Toyota, and BMW are just some of the manufacturers that have taken this path, and have had electric and hybrid models on the market for years.
But the higher end of the market has been slow to move, although it has felt like the V8s have been given a last hurrah before the curtain call.
Ford and Jaguar have both set an example that all car manufacturers are going to have to deal with electrification, even if, as in Jaguar’s case, they need to change their target market as a result.
Jaguar is now positioning itself firmly in the luxury car market, and with electric technology still pushing up costs compared to traditional petrol and diesel models, this is a good move from the company.
They will be all-electric by 2025, with hybrid models phased out by 2036.
Ford published an infographic to go alongside their announcement, where they pledge to ‘go all-in on electric vehicles’ and ‘disrupt ourselves’, aiming for 100% of European car sales to be all-electric by 2030.
All of Ford’s commercial vehicle range will be electric or hybrid by 2024, with their passenger vehicles achieving that by 2026.
We are well on the road towards a zero-emissions future, and an eye is now on the U.S. to see how the Biden Administration’s Green New Deal tackles the phasing out of petrol and diesel cars, and when that will be achieved, in accordance with the Paris Agreement.